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8 Tips from the Twitter Superstars
Very helpful post for the inexperienced, and not so inexperienced, Twitter user: http://www.sproutcontent.com/article/8-tips-from-the-twitter-superstarsFiled under: Blogging, Content Marketing, Micro...
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14 secrets to social network writing for profit
Hundreds of social networking sites available. By: R. Michael Brown UPDATED! Social networking is the latest craze: blogging; commenting on sites like LinkedIn, Facebook, and hundreds of others; and...
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Old Spice Goes Viral?
Old Spice goes hip? You probably don’t remember the lame commercials that Old Spice produced to try and boost their brand and sell more products years ago. They were not memorable. But now, Old Spice...
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The 8 Success Criteria For Facebook Page Marketing
This a solid outline for your Facebook effort. Altimeter Group conducted research, and gleaned input from 34: - Vendors - Agencies - Experts To determine success criteria and develop a roadmap for...
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Marketing and PR 2.1
I was recently asked to speak at a trade association conference being held at The Breakers in the Town of Palm Beach. It was a great group and it gave me the chance to explain: The current state of...
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Google+ Gets a B Plus from Brown Ltd.
We are starting off our review with the Nieman Journalism Lab at Harvard because the title is intriguing: “What Google+ could do for news.” It peaked our interest because if it can do it for “news”...
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NEWS WEBSITE PAYWALLS: Business Model vs. Social Media?
I just ran into the ugly paywall at 2 newspapers when trying to do research for a story. It used to be, in the day of the typewriter, you could go to the local or college library and pull all the...
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Direct To-the-Point Writing
Don’t spend 140 characters teasing a subject on Twitter and then 140 paragraphs before you get to the point when the viewer clicks your link. I’ve been seeing a lot of links to bloated writing lately....
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